Clémence

Turnover: 30M€/year
Portefolio: Orange, CanalVOD, MyTF1VOD, iTunes, GooglePlay...

• Manage 5 people
• Own the P&L and monitor the financial results
• Negociate digital contracts and marketing contribution with all VOD plateforms
• Develop additional digital business with brand partnerships (McDonalds, Burger King, Magnum...)
• Implement large scaled partnerships and recruitment actions

Results since 2017:
- Negotiate additional deals and marketing commitments : +1M€ per year,
- Grow Third Party Deals revenue : +500K€ in 2018/2019,
- Succeed in obtaining massive media support from platforms : 1.5M€ brut per year

Achievement:
Project Manager Officer of the global market "Boost VOD initiative" with platforms and studios
o Define agendas and objectives for the initiative,
o Find funding with platforms/studios/CNC,
o Set up governance process and workshops for all partners,
o Develop an appealing media and PR campaign to educate potential VODers

120 releases per year / Franchises and brands: Marvel, The Walking Dead, Aladin, Les Tuche...

• Manage a team of 10 people
• Lead the value shift from physical to digital market
• Define digital objectives and deploy the digital transactional strategy
• Watch competition, foresee and identify opportunities
• Develop the team’s web marketing expertise

Results:
- 2014 – 2017 : + 48% on EST and + 40% on VOD

Achievements:
o Build exclusive and never seen before platform partnership with the first "Buy and Keep" Orange products: +18K transactions on Aladdin in 12w
o Shape a 100% digital media campaign on Deadpool release (social, viral, mobile, digital display, rich media, native advertising, data segmentation and personalization)

Turnover =<70M€ / Franchises: Ice Age, Planet of the Apes, Bond, Alien, Dreamworks, Camping...

• Manage a team of 7 people
• Draw-up and implement new release's marketing strategic pillars
• Optimize financial results (budget, P&L)
• Manage studios, support services, media, PR and creative agencies' good relationship,

Results:
- Costs saving renegotiation : 400K€/year
- Achieve or exceed all margin objectives on 90% of the releases

Achievements:
o Set up the CINE-VIP loyalty program : 110 000 memberships in 3 years
o In a declining market, find new marketing strategies in order to maintain conversion rate : x3.5 vs market on le Marsupilami
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PosteSENIOR PRODUCT MANAGER
Temps plein
Dates d’emploijuin 2007 – oct. 2011
Durée d’emploi4 ans 5 mois
LieuParis Area, France
More than 60 releases (Rien à Déclarer, Narnia 3, LOL...) – Media spend =<1.5M€
• Define release strategy
• Develop creative assets (artworks, products, POS, TV, press, radio, digital ads)
• Plan the media campaign (TV, digital, mobile, social media) and build partnerships (media and brands)
• Analyze releases performances and ensure a strategic, financial and operational reporting

Results:
- Best conversion rate for a French movie in 2009 and 2011 (LOL and Rien à Déclarer)
- First video release with an additional gift (tote bag LOL) : 300 000 units sold in 12w
- First Blu-ray release in France on Die Hard 4 : 24 000 units sold in 12w

Achievements:
Project manager of the Blu-Ray Partners association regrouping studios and hardware suppliers:
o Promote Blu-ray vs HD DVD format
o Educate consumers to the format’s benefits
o Build Blu-ray-facile website and design the institutional communication on the format

More than 60 releases (Rien à Déclarer, Narnia 3, LOL...) – Media spend =<1.5M€
• Define release strategy
• Develop creative assets (artworks, products, POS, TV, press, radio, digital ads)
• Plan the media campaign (TV, digital, mobile, social media) and build partnerships (media and brands)
• Analyze releases performances and ensure a strategic, financial and operational reporting

Results:
- Best conversion rate for a French movie in 2009 and 2011 (LOL and Rien à Déclarer)
- First video release with an additional gift (tote bag LOL) : 300 000 units sold in 12w
- First Blu-ray release in France on Die Hard 4 : 24 000 units sold in 12w

Achievements:
Project manager of the Blu-Ray Partners association regrouping studios and hardware suppliers:
o Promote Blu-ray vs HD DVD format
o Educate consumers to the format’s benefits
o Build Blu-ray-facile website and design the institutional communication on the format