DS

Devraj

Résumé

Quick thinking problem solver capable of overseeing end to end implementation of strategic projects

Expériences professionnelles

Project manager

STAR INDIA PRIVATE LIMITED , Mumbai - CDI

De Avril 2020 à Aujourd'hui

Spearheading the Business Intelligence Project (BInGo) at Star Distribution (~ $500 Mn Business).

Oversaw the design, development & rollout of curated Dashboards using Google BigQuery & Tableau to help senior management make informed decisions.

Led a team of 6 external vendors for requirement collation, design documentation & implementation of the data requirements of various department.

Organized & oversaw multiple training sessions for 100+ users of BInGo.

Consistently monitored on-time project progress and introduced new features enabling higher usability of the tool.

Evangelized the tool to the 50+sales team members to draw on insights for more productive client negotiations.

Product management & business development

STAR INDIA PRIVATE LIMITED , Mumbai - CDI

De Juillet 2016 à Avril 2020

Pricing Strategy:
Developed the B2C Pricing Strategy for Star & India Today channels (a world's first for a
bundled, substitutable & perishable service i.e. TV Channels) along with a business partner
incentivization scheme for the same.

New Business (Product) Development/Sales Strategy:
Conceptualized & implemented new business streams like TVTN Distribution & TataSky SVOD
services resulting in additional consumer revenues of ~5 Mn$ (@15% Net Margin).
Develop Strategies to drive affiliate revenues & increase subscription for Star's South & India Today.

Channel (Product) Strategy:
Developed & published viewership dashboards for portfolio channels & led action on the
insights gained catapulting portfolio channels viewership in many instances.
In-charge of distribution strategy for all of Star’s South Channels
In-charge of distribution strategy for India Today Channels at Star

Internal Consultancy (Research/POV):
Acted as a consultant on various projects preparing detailed research on various topics like the
Impact of OTT on TV, Star's Freedish Strategy, Time shifted services among others.

Parcours officiels

ESSEC – Grande École - Master in Management – 2018 – Cergy

Langues

Hindî - Langue maternelle

Anglais - Langue maternelle

Panjâbî - Technique

Compétences

Project Management
Sales Strategy
pricing strategy
business development
Tableau