photo de profil d'un membre

Guillaume

Guillaume@ESSEC

CHARENTON LE PONT (94220) France - gfilly@gmail.com - +33-(0)61-44603-93

Résumé

EMEA Senior Leader & Business-Unit manager
Entrepreneur, Strategic thinker, tech savvy, thought leader of a team of 30
Commercial expert in Sales, Distribution, Digital marketing, Revenue Management, Transversal and Remote Management, Onboardings, Operational improvements & International Markets.
Excellent track record of achievements.

Expériences professionnelles

Directeur général

GF CONSULTING , Charenton le pont - Autres

De Septembre 2019 à Aujourd'hui

Hospitality and Tourism Consultant
• Organizational Audit, Training, Coaching, Revenue optimization, Sales recommomendations, Distribution

Directeur commercial europe - senior director european sales

CHOICE HOTELS INTERNATIONAL , Amsterdam - CDI

De Janvier 2015 à Mai 2019

• Conduct, Transform, Manage and develop the Pan-European sales division. Provide thought leadership to a team of 30 sales executives and supporting organizations and control the Pan European Sales P&L.
• Define and implement a 2 legs strategy covering all aspects of the business (Key accounts / unmanaged business)
• Introduce and roll out a 3 pillars R.A.C methodology to drive the team efficiently (Results, Activities, Competencies)
• Directly contribute to top line and bottom line results in a complex ecosystem and a matrix organization leveraging marketing, technology and the revenue management & distribution teams.
• Double digit growth in system delivery every year. 15% growth in European Corporate Room nights and +34% in Leisure in 2018 (11% and 14% in 2017). Gross Room revenue in direct scope: 265 million Eur.

Director of sales & distribution

CHOICE HOTELS FRANCE SAS , Massy - CDI

De Mai 2011 à Décembre 2015

• Drive & Manage the sales team – 15 people. Strategic business development / account management of external and internal clients. All segments, direct & indirect channels. Strong focus on system contribution with all departments.
• Define and implement the strategy in line with the group new Global Sales and IT investment plan and conduct change
• Grow business, support and consulting to our hotels within the region.
• 102 million Eur same store room revenue (+10% vs 2011); Choice contribution increased +13.3% in 2012 and +16.3% in 2013; Choice Central Reservation System: +19,6% in 2012; +25,4% in 2013; +25% in 2014; Groups revenue +11,4% in 2012; +15,4% in 2013; +10,7% in 2014

Regional director france / director of sales & marketing

WORLDHOTELS , Paris - CDI

De Août 2005 à Mai 2011

• Manage and transform a profit-center generating 10 million USD. Strategy & business development / account management of external and internal clients
• Recruitment, training, coaching and leading a team of 4, define, develop and implement the sales and marketing strategy for the French market, account management and proactive sales prospection on MICE, Corporate and e-commerce.
• Growth of corporate sales: +32% same store generated revenue in 2006. +31,6% in 2007 (16.6% in room nights), 2008 +7,7% revenue from french global corporate accounts, 2009 maintain global corporate room nights despite difficult economy, 2010. +22% revenue, Q1 2011. French corporate revenue grew twice as fast as Worldhotels average – MICE, results multiplied by 4 in the first 2 years.
• P&L management: turn around of a cost center into a profit center in just one year. First time profitable center in 20 years

Regional business development manager uk & ireland

SOL MELIA UK , London - CDI

De Octobre 2001 à Janvier 2005

• Develop and manage UK & Ireland’s key corporate accounts (multinationals), Travel Management Companies & consortias. (eg. super preferred pan european agreement with American Express).
• Manage and run UK Sales Blitz and Roadshows.
• Contribute to the Re-opening and repositioning in 2001-2002 of the Meliá White House****S in London after 2 years renovation and £30 million investment (582 rooms and 110 appartments).
• Business development and account management. Growth of transient bookings from UK & Ireland to Sol Melia Hotels.
• 2003 outbound business from UK & Ireland = +17% in revenue. +42% in revenue in 2004

Senior sales executive france belgium

SOL MELIA FRANCE , Paris 2 - CDI

De Juillet 1999 à Septembre 2001

• Contribute to the Re-opening and repositioning in Paris of 4 Meliá Boutique Hotels style as well as 4 Tryp Hotels.
• Business development and account management. Increase outbound sales from France & Belgium as well as launch of 8 brand-new “boutique hotel style” properties in Paris on the French & International feeder markets (USA, UK, Germany, Japan, Spain).
• +14.8% revenue in outbound transient sales in 2000 and successful repositioning of the Melia Boutiques (20 to 30% average rate increase, holding occupancy levels)

Formations complémentaires

DUT TECHNIQUES DE COMMERCIALISATION

1994 à 1994

MAÎTRISE EN HOTEL BUSINESS ADMINISTRATION TOURISM SPORT MANAGEMENT, UNIVERSITÉ DE PERPIGNAN, 1998, 2 ANNÉES D'EXPÉRIENCE

1998 à 1998

Parcours officiels

ESSEC – Management General – 2014 – La Défense

Langues

Français - Langue maternelle

Anglais - Courant

Espagnol - Courant

Compétences

International Business Development
Développement international
Gestion d’équipe internationale
direction des ventes
Maîtrise du processus de vente
Définition de la stratégie commerciale
Stratégie commerciale B2B
Pilotage de la Performance Commerciale
direction commerciale
définir la politique commerciale / PAC
Conseil, gestion, commercialisation
animation commerciale
Gestion budgétaire
Gestion d'un réseau de partenaires
Gestion de conflits
Gestion de projets
Budget management
People management
Développement Commercial et Marketing
Direction régionale
RESSOURCES HUMAINES
business plan
Business Case
business development
Business developpement
Business Intelligence
business model
restructuration
Resistance au stress
recruitment
Recrutement
Autonomie
experience client
reporting interne et reporting client
Business Analysis
ORGANIZATIONAL SKILLS
Organisation & optim. processus métiers
Leadership et management opérationnels
leadership
Transversalité
ONBOARDING
établissement du budget prévisionnel
teambuilding
developing new solutions
Strategic Account Management
Formation, coaching, accompagnement
Transformation entreprise
transformation culturelle
P&L Management
Gestion filiale - P&L
BUSINESS TRAVEL
MICE
WHOLESALERS
distribution spécialisée
change management
Management de centre de profit
management d équipe
multi-sites
Appels d'offres
Ecoute - Empathie - Bienveillance

Centres d'intérêt

  • Sports : Swimming (12 years competitions)
  • Yachting (regatta IRC1
  • Grand Surprise)
  • Running
  • VolleyBall