Olivier

Novo·Muto :
Consulting dedicated to IT x marketing and sales issues, focused on #cx (customer #experience) and digital transformation issues for SMB companies through collective and collaborative approaches.
Experiences in different industries such as manufacturing, services, retail, media, IT, automotive...

2018-2020 : Excl. freelance at OCTO Technology (Accenture) Senior executive on business dev.
Consulting mission (since 2018) for the launch of a "digital transformation" offer dedicated to mid-sized companies or CMOs:
- Market analysis and co-design of the offer,
- Support for the launch and creation of the inbound strategy including 2 publications in Dec. 2019 in the Harvard Business Review France and Stratégies magazine.

Management of the "strategies" department (strategic planning, insights and agency
communications):
- Accounts: VW, Audi, Danone, Sony or Allianz (eg.) – 300 M€ of managed media budgets,
- Research publications: Go's (Innovation, Primiparous Women) and Cling (newsletter),,

Co-founder and CMO of a start-up offering marketing automation services
- Business plan and launch phases (marketing and communication),
- Fundraising: "love money" thanks to the activation of a professional network (50k€). Winning startup of Réseau Entreprendre and BPI, incubated since 2014 by Paris Région Lab, incubator network of the Paris Cityl and Ile-de-France region.

Co-management of the agency chaired by Eric de Rugy.
- Missions (e.g.): cultural brand merge in the services industry, global brand strategy in the services industry (audit, brand platform & design, launch strategy), alternative communications planning for a FMCG brand.
- Clients: Carglass, Mondial Assistance, Nexity, Bel, Monoprix, Mapa-Spontex...