Sirine

• Developed and executed the marketing activation of Effaclar, Anthelios and Toleriane make-up through market analysis and briefings for creative agencies, ensuring the success of flagship products such as Effaclar serum, 1st growth
driver of its franchise.
• Led Toleriane make-up Go Big or Go Home project for France: a strategy to increase the profitabilty of the brand,
to make it more sustainable and the reference for pathological skins (through a new range and a new visual merchandising
activation).
• Managed the launch of new products coming in 2022 by creating tools (sales pitch, brochures...) for medical specialists,
pharmacists, vendors in France and organising digital campaigns in collaboration with different departments (social
network, dermaclasses,...).

- Developed different marketing projects regarding the patient activation for Fasenra®, biologic for Severe asthma, a market growing by 33% annually.
- Conducted the Give Your Lungs A Voice project, a global pedagogic platform about Severe asthma for Belgium, from the construction of the website to the roll-out campaign: second country worldwide to go live.
- Collaborated with external agencies for the website development and the roll-out campaign in Belgium and Luxembourg of the Connect 360° project, first tailor-made Patient Support Program for Fasenra®.
- Handled the arrival of Fasenra® Pen in the Luxembourg market by cross-communicating with the Pricing department and the National Health Fund, and informing the Doctors and Pharmacist syndicates.
- Prepared the September Campaign meetings with the whole field force.

- Prepared the medication prescriptions and delivered drugs for patients in Cardiology department, Pharmacy Intravenous Admixture & Traditional Chinese Medicine services.
- Reconstituted antibiotics, anticancer and nutritive parenteral solution from 300 prescriptions a day, in order to provide 30 different departments across the hospital.
- Conducted research works in laboratories on antitumor compounds.

- Developed the branding of all materials within the guidelines of the five Rare Diseases products.
- Conducted digital projects: Lysomed, a patient website providing all the scientific information for four rare diseases, and MySanofi, a platform with data from the five products for doctors in Luxembourg and Belgium.
- Adapted the awareness campaigns for doctors by collaborating with sales representatives and external agencies.