photo de profil d'un membre

Sirine

Sirine MAAROUFI MS SMIB

Situation professionnelle

En recherche active

Souhait professionnel

Poste
Assistant Product Manager
Experience
Autre
Rémuneration
Non renseigné
Type de contrat
Stage / Alternance
Mobilité
- Indifférent
Fonctions
- Assistant chef de produits
Secteurs
- Santé (biomédical, industrie pharmaceutique, cosmétiques)

Résumé

Multifaceted and highly motivated professional with a strong academic background in pharmacy and a rich mix of multinational experiences, currently pursuing the Advanced Master in Strategy and Management of International Business at ESSEC Business School to complement my scientific knowledge with a deep understanding of business management fundamentals.

Expériences professionnelles

Medical & business development graduate program, skinceuticals, l'oréal middle-east

L'Oréal

De Janvier 2022 à Aujourd'hui

Product manager assistant, la roche-posay (active cosmetic division, l'oréal)

L'Oréal , Levallois-perret - Stage / Alternance

De Juillet 2021 à Décembre 2021

• Developed and executed the marketing activation of Effaclar, Anthelios and Toleriane make-up through market analysis and briefings for creative agencies, ensuring the success of flagship products such as Effaclar serum, 1st growth
driver of its franchise.
• Led Toleriane make-up Go Big or Go Home project for France: a strategy to increase the profitabilty of the brand,
to make it more sustainable and the reference for pathological skins (through a new range and a new visual merchandising
activation).
• Managed the launch of new products coming in 2022 by creating tools (sales pitch, brochures...) for medical specialists,
pharmacists, vendors in France and organising digital campaigns in collaboration with different departments (social
network, dermaclasses,...).

Associate brand manager within the belgium & luxembourg respiratory & immunology marketing team

ASTRAZENECA BELUX , Brussels - Stage / Alternance

De Mai 2020 à Août 2020

- Developed different marketing projects regarding the patient activation for Fasenra®, biologic for Severe asthma, a market growing by 33% annually.
- Conducted the Give Your Lungs A Voice project, a global pedagogic platform about Severe asthma for Belgium, from the construction of the website to the roll-out campaign: second country worldwide to go live.
- Collaborated with external agencies for the website development and the roll-out campaign in Belgium and Luxembourg of the Connect 360° project, first tailor-made Patient Support Program for Fasenra®.
- Handled the arrival of Fasenra® Pen in the Luxembourg market by cross-communicating with the Pricing department and the National Health Fund, and informing the Doctors and Pharmacist syndicates.
- Prepared the September Campaign meetings with the whole field force.

Pharmacy extern

RENMIN HOSPITAL OF WUHAN UNIVERSITY , Wuhan shi - Stage / Alternance

De Octobre 2019 à Janvier 2020

- Prepared the medication prescriptions and delivered drugs for patients in Cardiology department, Pharmacy Intravenous Admixture & Traditional Chinese Medicine services.
- Reconstituted antibiotics, anticancer and nutritive parenteral solution from 300 prescriptions a day, in order to provide 30 different departments across the hospital.
- Conducted research works in laboratories on antitumor compounds.

Associate product manager within the belgium & luxembourg rare diseases marketing team

SANOFI GENZYME BELUX , Brussels - Stage / Alternance

De Juillet 2019 à Août 2019

- Developed the branding of all materials within the guidelines of the five Rare Diseases products.
- Conducted digital projects: Lysomed, a patient website providing all the scientific information for four rare diseases, and MySanofi, a platform with data from the five products for doctors in Luxembourg and Belgium.
- Adapted the awareness campaigns for doctors by collaborating with sales representatives and external agencies.

Pharmacy intern

PHARMACIE BOYER-DELILLE , Ostricourt - Stage / Alternance

De Juin 2017 à Juillet 2017

- Provided pharmaceutical expertise to customers by dispensing prescription medications and monitoring their drug therapies.
- Prepared reports and files through inventory software to ensure deliverable products were well stocked.

Formations complémentaires

ADVANCED MASTER STRATEGY & MANAGEMENT OF INTERNATIONAL BUSINESS (SMIB)

ESSEC Business School - Corporate Strategy in Western Countries

2020 à 2021

Ranked #3 Best Master in Management Worldwide in 2020 by QS Ranking.

Key courses: Global Strategy, Marketing, Financial Accounting, Design Thinking, Manage & Sustain a Brand.

PHARMD CANDIDATE

FACULTY OF PHARMACEUTICAL AND BIOLOGICAL SCIENCES

2014 à 2021

PharmD Candidate.
Master’s degree in Biostatistics.

Associations

ESSEC LIFE SCIENCES

https://www.esseclifesciences.com

Head of the Tutoring Division

ESSEC MAROC

Member

Parcours officiels

ESSEC – Specialised Master full-time – Stratégie Affaires Internationales – 2021 – Cergy

Langues

Anglais - Courant

Espagnol - Courant

Arabe - Notions

Français - Langue maternelle

Compétences

Business Negotiations
Pharmaceutical responsabilities
communication
Analytical thinking and innovation
Critical Thinking & Creativity
management
Strategic Management
Marketing Strategy
Asian Culture

Centres d'intérêt

  • Travelling
  • Tennis
  • Swimming
  • Basket-ball