Professional situation
Summary
My experience is based on two strong and structuring pillars: 18 Years in the Sports Industry within the Rossignol Group and 10 Years in the Food Industry at Danone and General Mills / Yoplait where I held positions ranging from Marketing Director to CEO
Thanks to this experience, my professional project revolves around a position as CEO/GM/BU Mnger
• Either in a consumer products or services company (FMCG / Sports / Motorsports...)
• Or with a partner in Private Equity - LBO type format - as a minority investor and always in the same business sectors..
My skills - Strategic Brand Management - Marketing Mix - Product & Service innovation - New Business Development - Intl' Sales Management - Full Digital Strategy are expressed in an international as well as a national environment. I also rely on my know-how in General Management, P&L Management, Organizational & Cultural Transformation, Restructuring and M&A. I speak German and English fluently
I particularly enjoy working on New Business Development in an international environment. I can see it as a way to start a collaboration with a company or a Private Equity Firm. It can also be understood from an Intrapreneurship perspective.
I have also created Ilbaritz Consulting, a consulting company that allows me to respond to requests for support.
Finally, I am an investor in a retail concept on motorcycle lifestyle (https://www.theroyalracer.com/) as well as in a Premium French Ski Brand (https://www.marcel-livet.fr/).
Professional experiences
Ceo
NutriDry, , Captieux - Associate / Co-Founder
From May 2021 to Today

As a CEO, I defined and recommend the global strategy and action plan mid term and short term to deliver the expectations of the Board. As a Private Equity business, I take part as well to the M&A strategt of the Group
Président fondateur
Ilbaritz Consulting / Grenoble , Meylan - Freelance
From August 2019 to Today
Personal holding providing services for strategic analysis of the Sport / Outdoor / Leisure / Wellness / Nutrition / FMCG industries, Companies. Brand strategy, Business Development, Business Plan, Innovation and Digital. Market surveys, advices for screening, evaluating potential Private Equity acquisitions
• Partner in The Royal Racer company. A Gentlemen Motorsport Club retail concept.
• Investor and strategic advisor for a French high-end ski brand Marcel Livet
• Advisor for a Wellness Think Tank
Vp bike division & ceo time & felt & rossignol bikes
SKIS ROSSIGNOL CLUB ROSSIGNOL , Saint jean de moirans
From March 2011 to July 2019
Additional training
DESCAF
1991 à 1991
Degree
Languages
Allemand - Courant
Anglais - Courant