Thomas JOBBE DUVAL

Direct report to CEO – ExCom Member – Management of a team of 15 – Budget: € 6M

OBJECTIVE:
Develop brand equity and optimize profitability of Business Unit. Transform leading brands Cloudy Bay and Terrazas into global reference brands. Revolutionize consumer approach through CRM building, data-driven marketing and content marketing.

ACHIEVEMENTS:
- Revamp Cloudy Bay and Terrazas brand platforms. Define brand purpose and new content strategy. Build communication platform and media plan (Cloudy Bay: €3m focused on USA, UK and Australia, Terrazas: €2m focussed on China, in 2021)
- Develop CRM programs. Define data capture process at Cellar door and digital touchpoints, elaborate engagement strategy and build Salesforce tool (objective: database of 200 000 consumers in 2 years)
- Accelerate Digital & Social media activation. Profesionalize content production, optimize efficiency through social listening, A/B testing, conversion and engagement analysis, build always on and targeted paid media campaigns.

BRANDS AND MARKETS
7 key brands: Cloudy Bay (NZ), Terrazas de los Andes (ARG), Cape Mentelle (AUS), Newton (USA), Ao Yun (CHINA), Bodega Numanthia (ESP), Château du Galoupet (FR)
5 key markets: USA, UK, Argentina, Australia, China

Management of a team of 10. Direct report to CEO

OBJECTIVE: Develop brand equity through strong client engagement and adherence of hotel affiliates. Challenge growth model.

MAIN PROJECTS
- Create international Loyalty Program (35.000 members)
- Develop digital communication, implement Data Management Platform
- Activation of brand ambassador Club (13.000 active members). Event organization
- Hospitality and restaurant service development (online booking, gifboxes, travel experiences, revenue management offers). Implementation and promotion on website, social media, CRM
- Prospect and close new sustainable partnership deals with complementary brands
- Lead business model turnaround. Refocus on added value to affiliates, reconsider distribution model.
- International coordination with country managers

RESULTS:
- 20% turnover CAGR in 2015-2017. Customer database increase from 400K to 900K customers
- Partnership revenue + 10% (+ € 260K on € 2,5M) in 2016. Strategic alliances with American Express, Visa USA, BMW, Moet Hennessy and Blancpain.

Management of a team of 3 - Direct report to International MICHELIN guide Director

OBJECTIVE: Brand international development and operational B2C marketing. Brand re-positioning, development of new identity. Business turnaround

RESULTS:
- Turnover +15% in 2010 Vs 2006 on a fast decreasing market
- Non-publishing turnover from 6% to 13% of BU turnover
- Development and launch of first guides in USA, Japan and Hong Kong.
- Creation and management of the B2C magazine “Etoile” (50.000 copies)