photo de profil d'un membre

Assaad

Freelance - Strategy Consultant, Sales, Innovation, DeepTech

Summary

I help DeepTech and advanced technology companies turn cutting-edge innovations into scalable businesses and real revenue. With over 20 years of international experience in business development, Go-to-Market strategy, and innovation commercialization, I work with startups and specialized SMEs to:

* Define and execute Go-to-Market strategies that convert technology into products and solutions.
* Open new markets and business opportunities across global regions.
* Detect customer needs, activate PoCs, and convert them into paying clients while designing scalable business models.
* Collaborate with R&D and Product teams to package technical innovations into practical solutions for multiple industries.

I thrive at the intersection of strategy, growth, and technology, helping companies navigate complex markets and unlock new sources of revenue. My goal is to help your company grow internationally while leveraging your most advanced technologies.

Professional experiences

Co-founder || chief sales & innovation officer

SKALL , Paris

Since 1. april 2025

* Provided strategic consulting, business development, and Go-to-Market support for high-tech and DeepTech companies across global markets.
* Delivered end-to-end business growth: market analysis, opportunity identification, value proposition definition, and partnership development.
* Worked with companies in AI/ML-generated 3D mapping (Global), AI startups in insurance and legal sectors (EMEA), DeepTech startups (Global), and Digital Twin solutions (US).
* Helped transform innovative technologies into commercially viable products and scalable revenue streams, opening new markets and use cases.

Global telco sales director

Maxar Technologies , Westminster

From July 2020 to February 2024

Enterprise sales & go-to-market (gtm) advisor | ai / saas / deeptech

SKALL , Paris

Since 1. february 2019

Owner

SCALNYX , Paris - Permanent contract

From February 2019 to January 2026

Chief Sales & Innovation Officer - Causal AI - DeepTech (Global Market)

* Led the commercialization of cutting-edge Causal AI technology across multiple sectors, turning advanced research into commercially viable business solutions.
*Activated and managed PoCs in banking (compliance), industrial manufacturing (production line waste reduction), supply chain optimization, and chemical R&D acceleration, successfully converting the banking PoC into a paying customer.
* Collaborated closely with customers and R&D to conceptualize new AI-driven solutions for business applications, including AI Agentic systems.
* Packaged the first commercial AI Causal solution for regulatory compliance.
* Developed Go-to-Market campaigns, LinkedIn communications, and attended industry events to generate leads, detect opportunities, and define business use cases across multiple verticals.

Global sales director / business development

Maxar Technologies , Westminster - Freelance

From January 2019 to December 2023

* Market Strategy: In charge of the Telco vertical business line on a Global Scale
* Developing New Business globally into Mobile & FWA Service Providers
* Developing New Strategic Partnerships: detect new business opportunities, develop the relationship with Strategic Partners, influence product strategy.
* Complete Sales Process Management: targeted prospection, attending events, leads generation, qualification, opportunity nurturing, negotiation and deal closing.
* Product portfolio: High-res 3D maps for 5G/FWA radio planning, and other innovative use cases (Digital Twin, Drone navigation, GNSS, Automotive…)

Example of deals uncovered and won in highly innovative environments:
* NVIDIA Omniverse Platform – "HEAVY.AI Partners with Bain, Maxar & NVIDIA to Provide High-Fidelity Digital Twins for CSPs" https://www.thefastmode.com/technology-solutions/30524-heavy-ai-partners-with-bain-maxar-nvidia-to-provide-high-fidelity-digital-twins-for-csps
* Spirent GNSS Foresight – Drone & Automotive navigation https://www.spirent.com/products/gnss-foresight-forecasting https://www.youtube.com/watch?v=0W2SETZddVs
* Reliance JIO - 5G pan-India rollout "the world's largest 5G deployment" https://www.businesstoday.in/technology/news/story/5g-dark-to-5g-bright-india-reliance-jio-5g-success-drives-33-growth-in-data-usage-443498-2024-08-29

Account executive – new business sales

COLT TECHNOLOGY SERVICES , Nanterre - Permanent contract

From October 2017 to December 2018

* Developing New Business into multiple Tier 1/2/3 Enterprise vertical markets
* Complete Sales Process Management: targeted prospection, attending events, leads generation, qualification, opportunity nurturing, negotiation and deal closing.
* Product portfolio: Cloud services, Optical/Ethernet/IP services, SD-WAN, Cybersecurity (Firewall/Encryption/DDoS), SIP-Trunk, 5G Backhaul

Account executive - new business sales

COLT TECHNOLOGY SERVICES , Nanterre

From October 2017 to January 2019

Regional sales manager western/central/eastern europe

Infovista , Paris - Permanent contract

From June 2013 to September 2017

* Actively pursuing and growing presence inside following verticals: Mobile Operators, IoT/Smart Metering/M2M, TETRA/LTE Critical Communications
* Complete Sales Process Management: from prospection to qualification to opportunity nurturing, negotiation and deal closing, Large Account management.
* Product portfolio: Performance Management & Service Assurance, Radio Planning/Troubleshooting/Optimization, Geodata & Geolocation Solutions

Presales engineer emea & russia/cis

Infovista , Paris - Permanent contract

From April 2011 to May 2013

* International PreSales on complex projects and Sales
* Assist the Sales team and collaborate with Product Management and R&D to improve the solutions and integrate customer requests
* Customer meetings/demos
* Answering RFIs/RFPs/RFQs
* Conducting Proof of Concepts and Trials

Technical project lead

MYCOM OSI , Paris - Permanent contract

From January 2002 to March 2011

Account Management, Project Management, Technical engineering

➢ Technical Project Lead (OSS Performance Management solution)
International experience spanning across various countries and accounts:
* O2 (based in Munich, Germany from Oct. 2004 till Nov. 2007)
* Vodafone Spain (based in Madrid, Spain from Nov. 2007 till June 2009)
* Vodafone United Kingdom (from April 2008 till Nov. 2009)
* Maroc Telecom (from June 2009 till Feb. 2011)
* SFR France (from July 2009 till Feb. 2011)
* Wind Hellas Greece (from Oct. 2009 till Feb. 2011)
* Telenor Norway (from Oct. 2010 till Feb. 2011)

Responsibilities:
- Account Management: Authority on the projects, Customer relationship management
- Allocate technical resources on projects and ensure milestones and objectives are met
- Overall responsibility and accountability for System Engineers working on the projects
- Provide guidance to the Project Managers for accurate and achievable project plans
- Control change management; Successful crisis management
- Communicate and validate the OSS solutions with telecommunication vendors

➢ Product Management Engineer (OSS Performance Management solution)
- Business case validation and Technical specification/design of the solution
- Coordination with the R&D team for product development, testing

Additionals trainings

Masters of Engineering - Mobile Networks and Services

Télécom Bretagne (IMT Atlantique) - Masters of Engineering - Mobile Networks and Services

2001 à 2002

Masters of Engineering in Mobile Networks and Services

Telecommunications Engineer

Ecole Supérieure d'Ingénieurs de Beyrouth (ESIB) - Telecommunications Engineer

1996 à 2001

Telecommunications Engineer

Degree

ESSEC – Executive MBA – 2025 – La Défense

Languages

Anglais - Langue maternelle

Français - Langue maternelle

Arabe - Langue maternelle

Skills

Strategy consulting
go-to-market
Strategic Partnerships
Growth Strategy
International Business Development
Sales & Marketing
New market entry strategy
Product strategy
Product Market Fit
Innovation management
Product Launch
deeptech