Professional situation
Professional aspiration
- Marketing Manager
- Autre
- Leisure, Hospitality, Travel
- Culture
Summary
Dear reader,
I'm going to try to give you an overview of the person behind this profile:
I'm passionate about consumers’ behavior and brand equity.
I'm inspired by team work while also being an autonomous worker.
I'm a control freak when it comes to coherence and consistency.
I'm a strong admirer of craftsmanship.
I like to look in uncommon places for inspiration.
I have an innate curiosity for everything.
I'm very good at learning transfers.
What I'm looking for in my professional life is:
To manage a brand strategy, to build brand equity, to create business development strategies
To defend craftsmanship, excellence and ethics values.
To grow as a manager and to keep learning.
To work on glocal approach: omnichannel, international, while ensuring cultural adaptation and local relevance.
To achieve this my strengths are:
Critical Thinking
Creativity
Ambiguity Management
Analytics
Customer centricity
Commercial Awareness
Coherence & Consistency
Complex Problem Solving
MBTI profile: INTP
And we should work together because I value:
Autonomy
Team Work
Self teaching
Demanding and caring management
Strong adaptability
Good stress management
If you want to know more about me let’s have a coffee ! …or a glass of champagne… !
Professional experiences
Head of consumer engagement africa & middle east - moët hennessy
LVMH , Paris - Permanent contract
From January 2024 to Today
International short term assignment in Cape Town until end of July 2024.
Global marketing manager - premium range - hennessy
LVMH MOET HENNESSY LOUIS VUITTON , Paris - Permanent contract
From June 2019 to January 2024
WHAT I AM DOING:
Interpreting PESTLE and competition data to design relevant marketing strategies ensuring differentiation and building brand equity. In charge of artistic collaboration, from artists selection to managing partnership and creating limited edition products and experiences.
WHAT I LEARNED:
How to adapt the marketing strategies to strong legal constraints while remaining culturally relevant and coherent to a strong brand DNA and more than 260 years of heritage.
New retail concepts manager
CHANEL , Neuilly sur seine - Permanent contract
From December 2018 to May 2019
WHAT I DID:
Designing new retail concept for permanent stores in terms of positioning, customer experience, merchandising, digital in store, trademix ; and managing construction and opening with markets team.
WHAT I LEARNED:
How to adapt the retail experience to different countries. How to find synergies between Artistic Directions goals and global and local business goals.
International & luxury brands senior manager
K11 , Paris - Permanent contract
From March 2017 to December 2018
WHAT I DID:
Designing future malls in terms of positioning, concept, customer experience, trademix ; and managing international and luxury brands collaborations for leasing, pop up.
WHAT I LEARNED:
How to adapt the marketing strategies to different cities in China. How to find synergies between luxury brands basing their strategies on exisiting demand and a company following a governmentally half planned market strategy.
International business development & merchandising manager
K11 , Shanghai - Permanent contract
From April 2016 to February 2017
WHAT I DID: Developed the international luxury/designers brands portfolio (prospection, negotiation, buying). Designed the online and offline customer experience.
WHAT I LEARNED:
How to build an online to offline concept store in China. Understand Chinese consumers , trends and digital ecosystem . How to navigate in a start up company created by a HK conglomerate.
Senior project manager - animation & retail marketing - lancôme international
L'Oréal , Levallois-perret - Permanent contract
From January 2015 to December 2015
WHAT I DID:
Designed 360° brand events to develop brand equity through customer experience. Managed international skincare sets catalog, 30% of skincare turnover.
WHAT I LEARNED:
How to redefine brand DNA and start building coherent brand equity through customer experience . How to develop business through quick wins customized for each market needs
Make up business developer - international sell out - guerlain
LVMH MOET HENNESSY LOUIS VUITTON , Levallois-perret - Permanent contract
From October 2013 to December 2014
WHAT I DID:
Coordinated international marketing services to provide subsidiaries with relevant 360°operational platforms for make-up launches and animations.
WHAT I LEARNED:
How to develop business thanks to an international marketing strategy emphasizing brand DNA and brand equity, and adapt it to local characteristics, in a matrix and cross-functionnal environment.
Marketing strategy consultant
VELVET CONSULTING , Paris - Permanent contract
From June 2011 to September 2013
WHAT I DID:
Analyzed market evolutions to design and implement customer marketing strategies, from marketing plans through segmentations and loyalty programs to personalized customer journeys.
WHAT I LEARNED:
How to manage clients’ lifecycles , how to design segmentation, CRM, loyalty program and customer experience , how to attract , develop and retain clients.
Junior consultant
CGI BUSINESS CONSULTING FRANCE , Courbevoie - Permanent contract
From May 2010 to May 2011
WHAT I DID:
Analyzed tools and assets available, as well as implement new one, on a global and local level to support strategies aiming to optimize and enrich the CRM in order to design a better customer experience.
WHAT I LEARNED:
How information system are connecting data in an international company, from cashiers to headquarters. How to structure these datas to develop business through customer experience.
Men skincare product manager - international marketing - giorgio armani
L'Oréal , Levallois-perret - Internship /work-linked training
From January 2008 to December 2008
WHAT I DID:
Interpreted qualitative and quantitative market datas to design marketing plan and mix marketing in a 360 approach.
WHAT I LEARNED:
How to launch a new range of product in an existing brand. How to talk to men about skincare
Fragrance education project manager - retail & services - designers' brands
L'Oréal , Levallois-perret - Internship /work-linked training
From January 2007 to December 2007
WHAT I DID:
Designed fragrances education kits for Viktor & Rolf, Giorgio Armani, Armani Privé, Cacharel, Diesel.
WHAT I LEARNED:
How to develop training kits to make sure beauty advisors will delivered the right message to customer . How to engage
them and gain their loyalty as a key part of successful launch
Additionals trainings
Mastère Spécialisé Conseil en Management
EM Lyon - Corporate Strategy
2009 à 2010
BBA Management International
ESSEC - Marketing International
2004 à 2008
Exchange Semester
Singapore Management University - Strategic Brand Management
2007 à 2007
Diamonds Essentials
GIA - Gemmology
2018 à 2018
Degree
Languages
Français - Native language
Anglais - Fluent
Espagnol - Technical
Chinois - Notion
Arabe - Notion
Malais - Notion
Skills
Hobbies
- Astrophysics
- Neurosciences
- Gemmology
- Ice Dance
- Martial Arts
- Pastry
- Cinema
- Cultures...
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