Summary
Data-driven, multi-country, consumer-centric sales strategies and programmes
20+ years MD and C-suite experience in FMCG multinationals across 3 continents,
Experience of Family Office investments: M&A projects in the Food/AgrTech sector, ticket sizes up to $240m
Extensive background in multinational companies with highly-regulated goods
Senior leader in strategy, business intelligence, due diligence, engagement with external stakeholders
Professional experiences
Senior advisor - industrial localization
CONFIDENTIAL , Dubai - Freelance
From February 2022 to August 2023
Business unit director - nextgen fmcg products
Ajlan & Bros Holding Group , Riyadh - Permanent contract
From April 2020 to December 2021
Consultant, business strategy and business development
Zenobia SAS , Paris
From January 2018 to December 2019
General manager - west africa
Imperial Brands plc , Abidjan
From January 2014 to September 2017
Chief commercial officer, europe africa & middle east
Imperial Brands plc , Bristol
From October 2011 to March 2014
Sales and marketing director, russia and belarus
Imperial Tobacco plc , Moscou
From October 2009 to September 2011
Sales, marketing, distribution, strategy director
Altadis , Casablanca
From September 2003 to September 2006
Brand group manager, central marketing
Seita , Paris
From October 1996 to September 2003
Product manager, europe
Groupe Bel , Paris
From September 1992 to September 1996
Product manager, usa
Groupe Bel , New york city
From September 1990 to April 1992
Chef de secteur
PROCTER & GAMBLE FRANCE , Neuilly sur seine
From September 1989 to August 1990
Degree
Languages
Anglais - Technique
Arabe - Notion
Français - Langue maternelle
Russe - Notion
Allemand - Notion
Espagnol - Notion
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