Roberta VERONEZ CAMINHA de OLIVEIRA

Natura &Co, a certified BCorp group, generated $4.7 billion in net revenue in 2023 through its network of 6 million Beauty Consultants, over 1,000 stores, and 19,000 employees, with the brands Natura and Avon. Present in 14 countries, Natura is a leader in Latin America and is expanding in Europe, the United States, and Malaysia.
Reporting to the Director of Finance, Operations, and Integrated International Planning based in the United States, as well as to the General Manager for Europe based in France, responsible for consolidating the strategy for Europe and the United States and managing 360° multichannel marketing and commercial planning (e-commerce, digital partners, retail distributors, own stores, and event sales).
- Integration of marketing and promotional strategies for Europe and the USA, demonstrating leadership and influence in transitioning to unite teams across different countries towards the company’s goal.
- Improved gross margin in Europe by over 3 percentage points in one year through intelligent promotion management, even in the context of approximately 2% increase in production costs.
- Co-developed and implemented a commercial strategy that increased the activity rate of independent points of sale by 7 percentage points and doubled their revenue over the period.
- Defined a digital commercial strategy generating a 28% increase in the conversion rate on the e-commerce site and over a 10% increase in average transaction value (ATV).

Reporting to the Marketing and Communication Director for Europe and the General Manager for Europe, responsible for the product portfolio comprising 9 lines and 170 SKUs, as well as the omnichannel marketing plan for Europe. Product launches, discontinuations, inventory management, sales analysis, brand communication, and content creation for SEO optimization and CRM actions. Planning of strategic dates such as Christmas and Mother's Day, and management of the ongoing offer of gift sets.
- Management of S&OP (Sales and Operations Planning) for Europe, improving sales forecasts and inventory management, reducing losses by two-thirds and minimizing stockouts.
- Co-creation of a multi-country CRM strategy, increasing the sales participation outside of France from 20% to 60% within two years.
- Cross-sell and upsell strategy to enhance customer engagement and increase purchase amounts.

Reporting to the Retail Director, responsible for Retail development (own network and distributors) and online sales. Management of training, merchandising, and trade marketing plans for all existing points of sale. Market monitoring, sales analysis, and action plans.
 Responsible for the commercial and promotional strategy for own retail and e-commerce: achieved an 18% increase in their revenue and approximately 50% growth in promotional revenue.
 Implementation of 40 new Natura points of sale at Monoprix and Printemps.
 Implementation of 2 new own stores.

Responsible for managing a multi-category assortment of 130 products (facial care, body care, bath and shower, hair care, fragrance, baby care) across three sales channels (online, retail, direct sales). Management of a marketing budget of €100,000.
- Multimedia marketing and communication plan.