Professional experiences
International product manager assistant ysl beautéproduct marketing fragrance
YSL BEAUTE , Neuilly sur seine cx - Internship /work-linked training
From January 2023 to June 2023
• Project Management: Oversaw 2 masculine products, Y and MYSLF, 6 projects, and 40+ SKUs.
• Product Development: Designed 4 new products, blending data-driven insights, creative ideas with strategic storytelling.
• Market Research & Consumer Insights: Conducted 10+ studies for new product concepts, social listening, and go-to-market strategies on China, Europe, and the US. Conducted 4 qualitative tests in France, China, and the US.
• Global Animation: Created AR, product customization, and interactive retail experience concepts.
• Cross-functional Coordination: Coordinated with 50+ members across communication, digital, retail, and legal teams. Liaised with 7 international agencies on artistic directions of product design.
Pr assistant
PUBLICIS GROUPE S.A. , Paris 8 - Internship /work-linked training
From April 2019 to July 2019
• PR Strategies: Conducted 3 researches to support Adobe’s PR strategies.
• Analytics Reporting: Drafted 20+ weekly and monthly media clipping boards, digital coverage, and innovation reports, focusing on Adobe's suite of products and key competitors.
• Media Relations & Event Coordination: Organized a major press conference with over 70 media liaisons.
Sales merchandiser
THE WALT DISNEY COMPANY LIMITED , London - Temporary contract
From July 2017 to January 2018
• Customer Service: Addressed and fulfilled customer merchandise requests.
• Merchandise Management: Updated pricing, ensuring optimal merchandise presentation.
Additionals trainings
MS. in Communication
Northwestern University - Communications and Media Studies with a minor in Creative Branding and Design
2019 à 2020
BA. in English Literature
University of International Business and Economics - English Literature with specializations in Translation and a minor in Journalism
2015 à 2019
Degree
Languages
Chinois - Langue maternelle
Anglais - Langue maternelle
Français - Technique
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