Léo Korenbaum, our ESSEC Alumnus, is the e-commerce Business Developer for Rémy Cointreau Singapore.
In charge of the management of a booming key sector during Covid-19 crisis, his job was to rethink part of the domestic supply chain and sales model, to quickly adapt to a changing business environment, and evolving consumer expectations.
2020 has reshaped the consumption behaviors for all sectors, forcing a complete turnaround of distribution channels.
How did the non-essential industry of wines and spirits adapt and evolve, in the world and in SEAP? Which strategies have been adopted by the brands, by the distributors, by the trade, and which have been successful?
Is the digital wave bringing a necessary pure and perfect information for goods and services, and will it favor the growth of monopolistic structure?
Register for this free zoom webinar now: http://bit.ly/ESSECAlumni_03Nov20
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