ABOUT THIS EVENT
Immerse yourself in our community, and meet our ESSEC alumni in Seoul as they share their success stories, and how ESSEC has helped them achieve their personal and professional goals.
Join us to learn more about the ESSEC Global MBA program, ranked #2 best MBA in Asia by QS World University Rankings 2021, and how it can help you boost your career.
Register for our masterclass on Silver Lining in Every Cloud: Opportunities for the Luxury Market in a Post-Covid World by Sonja Prokopec, ESSEC LVMH Chaired Professor of Luxury Brand Management.
Date: Saturday, 5 December 2020
Time: 9:30 AM to 1:00 PM
Venue: ZOOM Online
To register for free: click here
9:30 am to 10:00 am
MBA alumni panel discussion moderated by Larry Medina, Head of Career Services, Alumni & Corporate Relations.
- Pilsoo Shin (Retail Director, Guerlain at LVMH P&C), ESSEC GMBA Luxury Track 2017
- Sumi Han (Team Leader, Hospitality Business Development at SK) GMBA Luxury Track 2013
What are the most sought-after skills in the marketplace today and how does an MBA prepare you for these? Is now the right time to apply for an MBA and how can you make the most out of a global MBA degree? Discover the value of an MBA from the perspective of skills and career agility quotient - both critical pivots in a highly competitive and tech-driven marketplace amid a crisis landscape. Hear from our alumni who share their experiences on how their MBA training has helped them prepare for and respond to crises and uncertainty.
10:05 am to 11:05 am
Masterclass on Silver Lining in Every Cloud: Opportunities for the Luxury Market in a Post-Covid World by Prof. Sonja Prokopec
About the Masterclass:
In this masterclass, Professor Sonja Prokopec, LVMH Chaired Professor of Luxury Brand Management from ESSEC Business School will examine how COVID-19 is reshaping the luxury market and explore some emerging new trends. With the economic slowdown, is it all gloom and doom for luxury businesses or is there a silver lining that could emerge from this crisis?
11:10 am to 12:10 pm
Presentation by Larry Medina, Head of Career Services, Alumni & Corporate Relations
Find out how ESSEC helps our students and graduates land internships and employment opportunities, as well as what are the growth sectors in Singapore and Asia.
Followed by program information sessions and GRE and TOEFL presentation.
ABOUT THE SPEAKERS
Prof. Sonja Prokopec is the ESSEC LVMH Chaired Professor of Luxury Brand Management. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). Her research explores consumer judgment and decision-making. She is also interested in understanding the factors that affect brand perceptions of luxury brands. Prof. Prokopec's research has been published in the Journal of Consumer Research and the Journal of Consumer Psychology, among others, as well as a variety of media including the Huffington Post, the Business of Fashion and the Business Times Singapore. Outside of teaching and research, she actively advises companies from the luxury industry in regard to consumer behavior trends, consumer research and marketing, and brand management issues. Prof. Prokopec received her Ph.D. in Marketing from the University of Houston in 2007.
Larry Medina has experience in Career Services, Finance, Human Resources, Accounting, and Operations, with 30 years of professional experience in Asia (20 years), North America, and Europe. He is passionate about helping others reach their career goals by understanding themselves, the market, and how to execute a proper job search. He brings a unique mixture of professional experience that blends theory with practical guidance. Prior to ESSEC, Larry worked in Career Services at Singapore Management University and INSEAD.
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