Silver Lining in Every Cloud: Opportunities for the Luxury Market in a Post-COVID World

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In this complimentary webinar that is happening on Wednesday 10 June at 3.30pm (Singapore Time), Professor Sonja Prokopec, LVMH Chaired Professor of Luxury Brand Management from ESSEC Business School will examine how COVID-19 is reshaping the Luxury Market and explore some emerging new trends. With the economic slowdown, is it all gloom and doom for luxury businesses or is there a silver lining that could emerge from this crisis?

Topic Description:

· COVID-19 Implications for the Luxury Market

· Consumer Behavioural Changes

· Possible opportunities for the Luxury Market

Register* here for this FREE webinar with Professor Sonja Prokopec !

*Please note that the link to participate in the webinar will only be sent to those who have successfully registered. ESSEC Business School (Asia Pacific) reserves the right to reject any registration. 

Sonja Prokopec

LVMH Chaired Professor – Luxury Brand Management
Professor of Marketing
ESSEC Business School


Prof. Sonja Prokopec is the ESSEC LVMH Chaired Professor of Luxury Brand Management. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). Her research explores consumer judgment and decision-making. She is also interested in understanding the factors that affect brand perceptions of luxury brands. Prof. Prokopec’s research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing among others, as well as a variety of media including the Huffington Post, the Business of Fashion and the Business Times Singapore. Outside of teaching and research, she actively advises companies from the luxury, fashion and automotive industry in regards to consumer behavior trends, consumer research and marketing and brand management issues. Prof. Prokopec received her PhD in Marketing from University of Houston in 2007.  

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