An-Ni

● Drove adoption strategies for multi-category product lines across traditional (frames, lenses) and tech-driven (AI smart solutions, optical instruments) product lines, showcasing ability to operate beyond traditional luxury sectors.
● Partnered with cross-functional teams to translate customer behavior insights into B2B & B2B2C growth strategies, strengthening engagement and sales with opticians and wholesale partners.
● Designed phygital demo tools and partnership programs to accelerate innovation commercialization and expand customer
acquisition in EMEA markets, with a focus in Italy, Germany, and Turkey markets.
● Coordinated Essilor's brand representation at leading industry trade shows (MIDO, SILMO), aligning cross-functional teams to deliver high-impact showcases and strengthen brand positioning.
● Managed CAPEX allocation for showroom and demo assets, ensuring ROI-driven investments in customer acquisition tools.

● Conducted feasibility study and go-to-market strategy for a new ultra-premium product line, assessing market opportunity and developing VIC-focused commercialization plan.
● Shaped CRM-driven engagement strategies to enhance client acquisition and retention, supporting long-term revenue growth.

● Expanded HNWI client base by 250+ through large-scale luxury VIP exhibitions, directly driving sales and membership growth of the 101 Prestigious VIP Club ecosystem.
● Collaborated with brand partners on large-scale OOH advertising and high-visibility pop-up activations within public mall areas, increasing foot traffic and elevating brand presence in key retail zones.
● Executed 8+ annual retail market campaigns (Lunar New Year, Mother’s Day, anniversary, etc.), achieving consistent YoY growth in foot traffic and sales.
● Designed 360° omnichannel customer journey integration (APP, EDM, LINE), enhancing customer acquisition and cross-selling opportunities, including premium mall patrons and observatory tourists.