Axel

• Led the structural transformation of the company based on strengths and opportunities.
• Managed relationships with external stakeholders and government bodies.
• Provided regular financial reporting to the CEO and CFO.
• Collaborated with regional authorities to secure tax credits and grants (R&D and new site establishment).

• Coordinated and managed a multicultural sales team (up to 9 people), improving order intake by 10-15% in a challenging international economic environment.
• Fostered cross-functional collaboration between departments to enhance communication and efficiency, improving teamwork by 20-25%, particularly in the front-end sales phase.
• Redirected the commercial strategy in an inflationary global economic context.
• Supervised the signing of a historic €2M equipment supply contract – a company record.

• Created a new department – team expanded from 3 to 7 members in 18 months – including strategic direction, processes, and cross-department interactions.
• Led and supervised the re-engagement with key clients (Europe, United States, China, and Korea) through the implementation of long-term contracts.
• Oversaw the deployment of a CRM tool.
• Exceeded 2022 financial targets – Order intake +68%, revenue +31%, and Book-to-Bill ratio of 1.52.
• Achieved 2023 financial targets – Order intake +35% compared to the previous year (53% of the company’s order intake), revenue +13% YoY, representing one-third of total revenue.

• Defined and implemented a new corporate/marketing strategy based on a Voice-of-Customer campaign – Objective: 20-30% revenue increase in two years in mature niche markets.
• Managed operational and product marketing: market monitoring, customer segmentation, value proposition, and sales support.
• Initiated and led an innovation process – Creator and leader of "Innov Tribe," the innovation management committee.
• Identified and analyzed potential acquisition candidates.
• Member of the Business Unit’s executive committee, reporting to the corporate marketing department (Finland).
• Managed internal (intranet) and external (social media, website, publications) communications.

Sales Manager and Sales Network Coordinator (South Korea, Japan, China, and Singapore):
• Increased revenue by 10% and profitability by 8% annually from 2014 to 2017 through customized Key Account Management, a tailored sales/marketing strategy (Account-Based Marketing), and the implementation of a matrix organization.
• Signed commercial contracts and strategic partnerships, leading to a 25% market share increase in China.
• Acted as interim sales team leader for six months, managing a team of four.
• Served as the primary representative and spokesperson for the group both internally and externally