photo de profil d'un membre

Benoit

Retail

Résumé

Passionate about transforming traditional businesses into customer-centric ones with efficient retail and merchandise operations driven by innovation with sustainability in mind. I have held senior leadership positions, working for prominent global companies in Europe and Asia. I constantly improve business finances with remarkable customer experience, innovation, robust category management and operational excellence.

My achievement includes restructuring to turn into a highly profitable Private Brand business unit at E. Leclerc, implementing a customer innovation and sustainability direct sourcing hub at Carrefour, and recently helping Toys "R" Us to launch their strategic private brand sourcing office and then run strategic customer-centricity transformation programs to adapt their merchandise and retail operations to the 2023 regulation & customers' aspirations.

As a respected leader, I am known for creating a high-performance culture by developing talent, inspiring teamwork and excellence and championing sustainability

Expériences professionnelles

Head of customer engagement & experience

TOYS R US (Asia) , 0 - CDI

De Septembre 2022 à Octobre 2023

Define a customer-centricity transformation plan to increase customer satisfaction.
 Use data science analysis to cluster customers and determine the category roles and interactions to pinpoint the key factors influencing customer retention.
 Gather customer insights and chart the entire customer journey to develop a strategy for boosting customer satisfaction and financial performance metrics.

General manager merchandise process & compliance

TOYS R US (Asia) , 0 - CDI

De Septembre 2020 à Septembre 2022

With an end-to-end approach, redefine new merchandise and store operations.
 Increase the operational cross-department efficiency
 Reduce the company's compliance risk exposure (auditor PWC)

General manager sourcing and quality assurance

TOYS R US (Asia) , 0 - CDI

De Mai 2019 à Septembre 2021

Toys "R" Us (Asia) must transition its brand portfolio from legacy US Private Brands to own intellectual property Brands under a specific legal timeline.
 Design a private brand program (financials, brand value, segment, planning)
 Set up a fully operational buying department to deliver it, including design & packaging, vendors and quality assurance – 13 people team (HK, China & Japan)
Result:

Division manager toys and stationary

CARREFOUR , 0 - CDI

De Novembre 2011 à Mai 2019

Purchasing value: USD 100m – 25+ cross-functional Team.
Increase the trading volume and re-enforce stakeholders confidence (Latin America, Europe)
 Increase the operational excellence by restructuring the Team's organization, implementing a new trading process and a more robust vendor management program
 Conclude international partnerships with major brands. (Direct to-retailer program)
 Set up the group pilot for customer-centric, innovative and sustainable sourcing

Senior international buyer

E. LECLERC , L'isle-adam - CDI

De Janvier 2011 à Novembre 2011

Purchasing value: EURO 50m+ - Paris (Head Quarter)
Reorganize the supply and vendor pool to increase the seasonal offer's competitiveness and retail margin.
 Reorganize the vendor portfolio, renegotiate the buying terms and implement flash tender
 Introduce new supply chain third parties to improve the product landing cost
 Improve product on-shelf availability with close operational monitoring

Private brands market manager

SIPLEC E.LECLERC , Ivry sur seine - CDI

De Avril 2007 à Décembre 2010

retail value: EURO 30m+ - Paris (Head Quarter)
Restructure the business unit to improve competitiveness, develop sales and recreate customer appeal to the product range.
 Revise the assortment and the branding to enhance customer attractiveness and increase the quality/price perception.
 Redefine the brand in-store experience and fully redesign the promotional activities to offer more value to the customer on a top than an everyday low-price
 Segment the offer and add customer-centric design to enrich the brand's values
 Renegociate the terms and revisit the vendors' network to reduce costs
 Increase stakeholders' and franchisees' engagement with improved financials

Parcours officiels

ESSEC – Specialised Master part-time – Marketing Management – 2008 – La Défense

Langues

Anglais - Courant

Chinois - Notions

Compétences

Retail
Global sourcing
procurement
Customer Success
sustainable business
innovation
TRANSFORMATION