Situation professionnelle
Souhait professionnel
- Directeur du marketing
- Autre
- Loisirs, Hôtellerie, Tourisme, Restauration
- Culture
Résumé
Dear reader,
I'm going to try to give you an overview of the person behind this profile:
I'm passionate about consumers’ behavior and brand equity.
I'm inspired by team work while also being an autonomous worker.
I'm a control freak when it comes to coherence and consistency.
I'm a strong admirer of craftsmanship.
I like to look in uncommon places for inspiration.
I have an innate curiosity for everything.
I'm very good at learning transfers.
What I'm looking for in my professional life is:
To manage a brand strategy, to build brand equity, to create business development strategies
To defend craftsmanship, excellence and ethics values.
To grow as a manager and to keep learning.
To work on glocal approach: omnichannel, international, while ensuring cultural adaptation and local relevance.
To achieve this my strengths are:
Critical Thinking
Creativity
Ambiguity Management
Analytics
Customer centricity
Commercial Awareness
Coherence & Consistency
Complex Problem Solving
MBTI profile: INTP
And we should work together because I value:
Autonomy
Team Work
Self teaching
Demanding and caring management
Strong adaptability
Good stress management
If you want to know more about me let’s have a coffee ! …or a glass of champagne… !
Expériences professionnelles
Founder & strategic advisor
BURN MARKETING BRIDGES , Bangkok
Depuis le 01 juin 2025
Brand director wines, champagnes & sparkling - singapore & malaysia
MOET HENNESSY , Singapour
De Septembre 2024 à Mai 2025
Head of consumer engagement africa & middle east - moët hennessy
LVMH , Paris - CDI
De Janvier 2024 à Septembre 2024
International short term assignment in Cape Town until end of July 2024.
New retail concepts manager
CHANEL , Neuilly sur seine - CDI
De Décembre 2018 à Mai 2019
WHAT I DID:
Designing new retail concept for permanent stores in terms of positioning, customer experience, merchandising, digital in store, trademix ; and managing construction and opening with markets team.
WHAT I LEARNED:
How to adapt the retail experience to different countries. How to find synergies between Artistic Directions goals and global and local business goals.
International & luxury brands senior manager
K11 , Paris - CDI
De Mars 2017 à Décembre 2018
WHAT I DID:
Designing future malls in terms of positioning, concept, customer experience, trademix ; and managing international and luxury brands collaborations for leasing, pop up.
WHAT I LEARNED:
How to adapt the marketing strategies to different cities in China. How to find synergies between luxury brands basing their strategies on exisiting demand and a company following a governmentally half planned market strategy.
Make up business developer - international sell out - guerlain
LVMH MOET HENNESSY LOUIS VUITTON , Levallois-perret - CDI
De Octobre 2013 à Décembre 2014
WHAT I DID:
Coordinated international marketing services to provide subsidiaries with relevant 360°operational platforms for make-up launches and animations.
WHAT I LEARNED:
How to develop business thanks to an international marketing strategy emphasizing brand DNA and brand equity, and adapt it to local characteristics, in a matrix and cross-functionnal environment.
Marketing strategy consultant
VELVET CONSULTING , Paris - CDI
De Juin 2011 à Septembre 2013
WHAT I DID:
Analyzed market evolutions to design and implement customer marketing strategies, from marketing plans through segmentations and loyalty programs to personalized customer journeys.
WHAT I LEARNED:
How to manage clients’ lifecycles , how to design segmentation, CRM, loyalty program and customer experience , how to attract , develop and retain clients.
Junior consultant
CGI BUSINESS CONSULTING FRANCE , Courbevoie - CDI
De Mai 2010 à Mai 2011
WHAT I DID:
Analyzed tools and assets available, as well as implement new one, on a global and local level to support strategies aiming to optimize and enrich the CRM in order to design a better customer experience.
WHAT I LEARNED:
How information system are connecting data in an international company, from cashiers to headquarters. How to structure these datas to develop business through customer experience.
Fragrance education project manager - retail & services - designers' brands
L'Oréal , Levallois-perret - Stage / Alternance
De Janvier 2007 à Décembre 2007
WHAT I DID:
Designed fragrances education kits for Viktor & Rolf, Giorgio Armani, Armani Privé, Cacharel, Diesel.
WHAT I LEARNED:
How to develop training kits to make sure beauty advisors will delivered the right message to customer . How to engage
them and gain their loyalty as a key part of successful launch
Formations complémentaires
Mastère Spécialisé Conseil en Management
EM Lyon - Corporate Strategy
2009 à 2010
BBA Management International
ESSEC - Marketing International
2004 à 2008
Exchange Semester
Singapore Management University - Strategic Brand Management
2007 à 2007
Diamonds Essentials
GIA - Gemmology
2018 à 2018
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Technique
Chinois - Notions
Arabe - Notions
Malais - Notions
Compétences
Centres d'intérêt
- Astrophysics
- Neurosciences
- Gemmology
- Ice Dance
- Martial Arts
- Pastry
- Cinema
- Cultures...
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