Federico

Accountable for the strategy, the product and the commercial development of GEODIS eLogistics (internal start-up) across Western Europe, Middle East, Africa
• Manage a team of Business Development Managers and several diverse functions from Digital Solution, Marketing, Customer Excellence, Operations and Transport Solutions
• Responsible for setting up the vision and enforce the commercial strategy and tactics on my team, and gain stakeholder engagement across the region
• Strive for service excellence with internal and external stakeholder to provide first class final customers experience
ACHIEVEMENTS
o Conception, development and successfully launch the end-to-end eLogistics solution from operations to IT integration, commercial, invoicing and marketing strategy in multiple countries
o Development of mid- long terms initiatives and tactics for each of my countries portfolio and gain internal support; executive sponsorship and resources allocation from executive board
o Leveraging current product suit to accelerate revenue target achievement and NPS improvement

Reporting to the Executive VP Enterprise, I was accountable for the strategy, the grow
in revenue, the renewal and the expansion of $160M+ portfolio of several Enterprise Customers
In my role, I engage and leverage internal and external stakeholders, to deliver complex commercial
solutions.
• Direct management of Enterprise Accounts Managers (team of seven)
• $160m+ revenue, with ultimate accountability for the retention, margin protection and new business generation
• Responsible for setting up the vision and enforce the commercial strategy and tactics on my team, portfolio and category
• Drive quarterly new business with an integral focus on cross selling through Australia Post extensive ‘end to end’ eCommerce solutions
• Strive for service excellence with internal and external stakeholder to provide first class final customers delivery experience



ACHIEVEMENTS
• Met 120% revenue target within a portfolio by:
o Development of accurate Strategic Account Plans (mid- long terms initiatives and tactics) for each of my accounts and gain internal stakeholder support (executive sponsorship and resources allocation for initiatives execution)
o Consequent development of Customers C-level engagement with CEOs, COOs, and CFOS to gain alignment and commitment for the executions of the above-mentioned Account Plans
• New business opportunities pipeline improved by $30M+ and $6M of traded new business achieved

• High-impact role, tasked with driving profitable category growth for a $270m value portfolio including technology solutions, paper supplies, and printer consumables;
• Develop and execute annual strategic plans spanning eCommerce, merchandising, vendor and category management, partnering with senior management to achieve key financial objectives;
• Present, allocate and monitor budget and P&L performance, regularly ensuring alignment with revenue and GP objectives, and capital allocation;
• Formulate e-commerce and off-line marketing strategies, setting prices, creating annual promotional strategies and execute, analyse and adapt tactics
• Promote innovation and creativity in direct and indirect reports, championing multi-channel promotional campaigns and leveraging international experience to introduce new ideas;
• Forge close working relationships between my B2C/e-commerce team and the demand planning teams to align operations and customer requirements;
• Manage vendor relations with international category suppliers, building strong, productive partnerships to negotiate prices, formulate and monitor SLAs, and optimise profit margins;
• Provide robust, hands-on leadership to my team, mentoring and guiding individuals to maximise productivity and facilitate career development.



ACHIEVEMENTS
• Championed introduction of Everyday Technology Range, leading analysis, pricing, business case approval and multi-channel campaign to achieve +50% revenue and +5% GP increase;
o Improved customer experience, leveraging SEO and improving the effectiveness of website to uplift sales and NPS;
o Formalised new strategic partnerships with major players Apple, Microsoft, Dell;
• Achieved +3% volume increase through strategic innovation, boosting the mature and declining paper market by spearheading launch of recycled, Staples brand paper range;
• Delivered +20% increase by designing and introducing brand-new services i.e. managed print service solution, countering top line impact of decline in revenue widely apparent in the printer consumables market;

• Executive leadership role, accountable for effective P&L management and achievement of growth objectives for the Australian subsidiary of a $2.2 billion B2B office products supplier;
• Provided strategic and operational leadership of my team spanning from eCommerce, category management sourcing management and communications;
• Set and drive strategic agenda, with full responsibility for marketing budget management and designing and executing annual eCommerce and national marketing plans;
• Directed category management and eCommerce for 4400 catalogue products to achieve financial objectives, overseeing vendor relationship management, negotiation and SLAs for up to 200 suppliers;
• Partnered with sales management to facilitate product training, align promotional calendars and lead national conference and event organisation.

ACHIEVEMENTS
• Improved company margin by 2% points and ensured higher margin stability by implementing a more accurate pricing strategy on catalogue and non-catalogue products;
• Achieved a 50% reduction in inventory on-hold, spearheading a total business review to segment, promote and sell on slow moving stock, utilising e-commerce channels;
• Increased percentage of online sales from 64% to 89%, championing multi-channel promotion and enhancing online customer experience through continuous improvement initiatives;
• Implemented macro and micro marketing strategies to sales and tendering activities, creating a targeted acquisition campaign through effective utilisation of prospects database.