Ishayu

As a Teaching Assistant for Corporate Financial Management, I assisted students in mastering core financial concepts, including valuation, corporate finance, and investment analysis. I facilitated discussions, assisted in problem-solving, and aided the students and the professor on the course's day-to-day. Additionally, I collaborated with the professor to develop instructional materials and ensure a smooth learning experience. This role reinforced my ability to communicate financial concepts effectively and mentor others in a structured academic setting.

During my internship at inStorify, a New York-based startup, I was initially brought on as a Growth Strategy Analyst and soon entrusted with the role of Chief of Staff to the Go-To-Market team. My primary mandate was to rebuild the company’s internal reactivation and outreach processes from the ground up. I designed and implemented a fully customized pipeline system in Excel, which significantly increased visibility and strategic alignment across the GTM function. These changes helped drive a 35% increase in average orders per member, and improved outreach efficiency and conversion.

As the company entered a critical restructuring phase, I was appointed by the CEO as interim leader of the Go-To-Market team, assuming direct responsibility for team management, performance tracking, and cross-functional reporting. Under my leadership, the team doubled its order KPIs and maintained stable performance across a volatile transition period. I also led the redesign of internal communication frameworks and external PR outreach, improving response rates by 55%.

My work was recognized with a formal letter of recommendation from the CEO, reflecting both the tangible outcomes I helped drive and the ownership I demonstrated under pressure. The experience sharpened my operational judgement and taught me how to translate business vision into live execution with clarity and accountability.