Situation professionnelle
Souhait professionnel
- Directeur à l'international
- Conseil en communication / marketing / publicité
- Produits Grande Consommation non alimentaire
- Autres industries
Résumé
Executive with 15+ years of experience in FMCG in both domestic & export markets on international scopes. I am business oriented with a solid Marketing background, a team player, pragmatic, committed and with a positive mindset.
Expériences professionnelles
Head of npd – dtv-simplification - global
Scandinavian Tobacco Group
Depuis le 01 juillet 2024
Consultant
QVA Consulting Services , Rhode saint genese
De Septembre 2022 à Novembre 2023
Marketing Consulting Services.
Innovation & marketing director
Promasidor , Algiers - CDI
De Octobre 2019 à Juillet 2022
Responsibilities:
- Department foundations: organization, team staffing (10 people), wow & partners set up.
- Brands Structuring: full marketing mix revisiting, portfolio revision and P&L management.
- Leader of Cheese Business turnaround project with 12 streams management cross dpts.
- Member of local Management Team.
Results:
- Overall business growth (2 digits) & back to profitability.
- Brand repositioned (brand house & platform) & updated marketing mix and Cheese Business turnaround started (baseline + 25% / SISH +10pts / breakeven Net Profit).
Marketing director
GBfoods , Barcelona - CDI
De Juillet 2015 à Septembre 2019
RESPONSABILITIES:
- In charge of the marketing agenda for the region.
- Lead Key transformational projects: New Product launches & digital take-off.
- Develop & Implement robust Marketing Plan to build powerful brand in country.
- Member of local Management Team.
RESULTS:
Overall double-digit growth y-o-y and Business diversification (Core Business 90%= 55%).
- Successful innovations projects (on time & meeting hurdle rates) / N°3 country in digital at group level.
- Stronger brand: 90% equity, saliences on key attributes and assets scoring high in fame & uniqueness.
Brand manager france
MAPA SPONTEX , Neuilly sur seine - CDI
De Janvier 2010 à Février 2012
RESPONSABILITIES:
- Managing 5 categories (30% business) on whole operational marketing.
- Realization of Marketing, Promos, Media & Internal Plans (national & regional meetings).
- Owner of monitoring & profitability.
RESULTS :
- Category growth on-line with target (%SOM, NS, Vol, %GM).
- Design & implementation of plans (promos, launch, marketing, client…) with high level of execution level & on time.
- Weekly & Monthly tracking of kpi through IRI/Kantar/internal with local Management team.
Formations complémentaires
BACHELOR OF ADMINISTRATIONS - INS Hanzehogeschool Groningen
2004 à 2004
executive education
Yale School of Management - Digital Marketing: A Strategic Perspective
2022 à 2022
Executive education on Digital Marketing: A Strategic Perspective
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Courant
Néerlandais - Notions
Allemand - Notions
Portugais - Notions
Compétences
Centres d'intérêt
- Cooking
- Hiking
- Wine
- Skying....
linkedin
website