Résumé
I am an accomplished global marketing executive with 20 years' experience in fast-paced, multicultural, B2B, SaaS global companies at various stages of maturity and ranging up to $6B traffic.
With a proven track record of building from the ground up or transforming and elevating globalcross functional teams to meet targets, I focus on achieving results combining strategic thinking with a pragmatic and collaborative approach. I am an initiativedriven, business and customerobsessed leader, with strong analytical, organizational, creative and strategic thinking skills.
An agile thinker and leader specialized in product strategy, product positioning and marketing, omni channel go to market strategy, content marketing, and business / organizational strategy I am known for delivering tangible results through collaboration with sales, business and tech teams and by inspiring and empowering high performing global teams.
Focused and organized, passionate about individuals and the mission at hand, I particularly enjoy working at the crossroads of strategy and execution. I love to put ideas into action to deliver a substantial impact on an organization.
Expériences professionnelles
Chief marketing officer
Kolsquare | B Corp™
Depuis le 01 mai 2025
Expert in residence
ESSEC BUSINESS SCHOOL , Paris
Depuis le 01 juin 2024
Chief marketing officer
KLAXOON , Paris
De Juillet 2023 à Juin 2025
Member
CMO Alliance
Depuis le 01 avril 2023
Member
Product Marketing Alliance
Depuis le 01 octobre 2021
Vice president marketing
CARLSON WAGONLIT TRAVEL , Boulogne-billancourt
De Octobre 2016 à Août 2021
Led the Global Marketing organization and associated $27M product and marketing budgets. Founding member of RoomIt by CWT business unit, Chief of staff to RoomIt president, member and trusted advisor of the RoomIt Global Leadership Team
• Defined organization, recruited and retained highly efficient global growth marketing team of 27 in business strategy, market insights, product marketing and integrated marketing (content, training, digital, PR, event)
• Delivered cadenced business unit planning and strategic projects for CWT's Executive team and Board
• Created and launched the RoomIt by CWT brand globally internally and externally and developed brand awareness through articulation and execution of annual and quarterly growth marketing initiatives maximizing annual budget of $1.5M
• Jointly owned and managed with CTO global hotel product budget of $25M and delivered product prioritization through global cross functional engagement processes
• Designed and executed global omni-channel go to market product and brand awareness campaigns
• Delivered and supported 12% YoY revenue growth through product strategy and 360°marketing execution
Senior director, hotel product marketing
CWT SAS , Paris
De Avril 2011 à Octobre 2016
Owned and drove Hotel Strategy, Product and Product Marketing globally. Member of the Global Supplier Management Leadership team since 2013. 2013 President's Award
• Re-organized, built and led global team of 30
• Built the vision for CWT's 2021 Hotel 5-year plan which led to creation of the RoomIt business unit and built the vision for CWT's Hotel long range plans ('13 - '14 - '15)
• Defined and delivered CWT's hotel product strategy step change and associated first global hotel tech platform to meet changing market needs securing global senior buy-in
• Consolidated, established and communicated CWT's single global hotel value proposition
• Achieved annual YoY product revenue growth $7M (>2% pts attach rate)
Product marketing manager, europe
EGENCIA EUROPE SAS , Courbevoie
De Juillet 2004 à Novembre 2008
Led Hotel product strategy and go to market
• Coordinated with global sister entities and peers to ensure smooth process and globalization of product
• Drove and delivered product planning and marketing activities such as product development plan, business requirements, ROI's, pricing, reporting, focus groups and go to market campaigns
Market manager, uk and ireland
EXPEDIA , -
De Septembre 2003 à Juin 2004
Established and maximized supplier relationships
Implementation specialist hotel yield systems - emea
MICROS FIDELIO FRANCE , Genève
De Septembre 2000 à Septembre 2003
Delivered revenue management consulting and implemented revenue management systems
Parcours officiels
Langues
Anglais - Langue maternelle
Français - Langue maternelle
Espagnol - Courant
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