Résumé
I am a bilingual and multicultural general manager with a passion for organizations and people with over 15 years of experience in sales and marketing.
I held managerial and board positions including the full responsibility of a subsidiary located in the United States where I was based for more than 8 years. An adept at envisioning and swiftly executing opportunities, I have identified and exploited business and market opportunities, and added millions of dollars to the bottom-line,
My domains of expertise are international business development, business restructuring, go to market strategy as well as management of sales team and distribution networks in B2B and B2C.
I am driven by an entrepreneurial spirit and a strong capacity to develop and nurture relationships.
In my early career, I helped launch a successful startup which has revolutionized the way people do their grocery shopping. More recently, I have been involved in the launch of another company specialized in B2B distribution.
At a corporate level, I have led several digital business transformation programs, including supply chain and logistics optimization and enterprise information management projects (CRM, CMS, analytics), to enhance business performance and create people and data efficiencies.
In 2020, I decided to follow a personal development goal and embarked in a journey to pursue an Executive MBA at ESSEC & Mannheim. This has been an incredible experience that allowed me to acquire relevant knowledge and tools readily applicable to the challenges of today and tomorrow as well as developing a 360-degree view of business and expertise in all corporate functions to reinforce my previous skills and experiences. It has also been the opportunity to work with amazing professional and individuals from cross-industries and nationalities but also to experience the collaboration with an NGO.
While following my EMBA, I have been providing consulting services to help a company establish a new strategic direction to secure their future by implementing a new business model.
Curious and caring for my environment and its sustainability, I am recognized for transforming cultures and organizations as I build and lead teams and processes, globally. I am seen as a motivating coach who invests in building lasting organizational and people capabilities.
Expériences professionnelles
Chief executive officer
NEWCARD , Luxembourg
Depuis le 01 novembre 2025
Associate partner
TPC Leadership France
Depuis le 01 novembre 2022
Investor - board member
SPICE , Rungis
De Janvier 2021 à Juillet 2025
Launch a distribution company of high end spices and delicatessen for the hospitality industry.
Co-founder & non-executive board member
Spice pour les chefs
Depuis le 01 janvier 2021
Global sales director & chief marketing officer
Groupe Sasa Demarle , Wavrin
De Mars 2017 à Novembre 2020
To take charge of a Business Unit of 20 employees spread over 3 sites (2 in France, 1 in the US) which represents 25M€. Restructure, establish and implement the repositioning strategy.
*Reorganize of the product innovation & development process
*Definition of the 3-year marketing plan and rebranding for each BU
*Definition and implementation of a new CRM (Salesforce)
*Creation of a retention strategy (loyalty & ambassadors programs)
Expansion of the technological know-how to the pharmaceutical industry.
Creation and launch of a new brand (Silpat.fr) on the French market including a B2C e-commerce platform.
Sales & marketing manager (north america)
Sasa Demarle Inc. , Princeton
De Juin 2009 à Juin 2013
Manage and develop the portfolio of key accounts (hotel/restaurant chains, foodservice, industrial). Define and implement the marketing strategy and structure the distribution network.
*Product launch management
*Direct negotiation with national and regional clients
*Creation of strategic partnerships with several restaurant companies and culinary schools
Sales + 20%/year | Market shares + 60 % | Territory coverage 100%
Marketing associate
ETABLISSEMENTS GUY DEMARLE , Wavrin
De Juillet 2007 à Juin 2009
Area manager
chronodrive , Croix - Stage / Alternance
De Janvier 2004 à Juin 2005
Formations complémentaires
MASTER
ISEG - Marketing, communication, Advertising
2005 à 2008
BTS
EFFICOM - SALES
2003 à 2005
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Notions
Compétences
Centres d'intérêt
- Social Progress Mobility Food Motocycling Travels Reading