Situation professionnelle
Souhait professionnel
- Loisirs, Hôtellerie, Tourisme, Restauration
- Autres services aux entreprises
Résumé
INTERNATIONAL EXECUTIVE with 20 years of experience in premium and LUXURY, both in small structures and large groups. Enthusiastic TEAM LEADER and pragmatic BUSINESS DEVELOPER with strong proven abilities in brand strategy, digital marketing, CRM, communication, and partnership development. I have a successful track record in modernizing traditional brands and developing their international footprint through product repositioning, digital transformation and business model turnaround. MULTICULTURAL AND MULTILINGUAL skills: Fluent in French (mother tongue), English and Spanish with strong working knowledge in Italian and Portuguese. I have 20 years of experience in international environments and team management.
Expériences professionnelles
General manager
La Procure , Paris
Depuis le 01 septembre 2021
Directeur marketing et communication - estates & wines
MOET HENNESSY , Paris - CDI
De Mars 2019 à Septembre 2020
Direct report to CEO – ExCom Member – Management of a team of 15 – Budget: € 6M
OBJECTIVE:
Develop brand equity and optimize profitability of Business Unit. Transform leading brands Cloudy Bay and Terrazas into global reference brands. Revolutionize consumer approach through CRM building, data-driven marketing and content marketing.
ACHIEVEMENTS:
- Revamp Cloudy Bay and Terrazas brand platforms. Define brand purpose and new content strategy. Build communication platform and media plan (Cloudy Bay: €3m focused on USA, UK and Australia, Terrazas: €2m focussed on China, in 2021)
- Develop CRM programs. Define data capture process at Cellar door and digital touchpoints, elaborate engagement strategy and build Salesforce tool (objective: database of 200 000 consumers in 2 years)
- Accelerate Digital & Social media activation. Profesionalize content production, optimize efficiency through social listening, A/B testing, conversion and engagement analysis, build always on and targeted paid media campaigns.
BRANDS AND MARKETS
7 key brands: Cloudy Bay (NZ), Terrazas de los Andes (ARG), Cape Mentelle (AUS), Newton (USA), Ao Yun (CHINA), Bodega Numanthia (ESP), Château du Galoupet (FR)
5 key markets: USA, UK, Argentina, Australia, China
International product marketing director
RELAIS & CHATEAUX , Paris
De Octobre 2010 à Septembre 2014
Product manager europe - michelin guide
MICHELIN , Clermont-ferrand
De Septembre 2002 à Mai 2006
Formations complémentaires
Level 2 - pass with merit
WSET (Wine & Spirits Educational Trust)
2018 à 2018
Diplome international d'oenologie
Post Graduate Digital Marketing
The Institute of Data & Marketing
2020 à 2021
Parcours officiels
Langues
Espagnol - Courant
Anglais - Courant
Portugais - Notions
Italien - Notions
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