A joint event of the LVMH Chair and the ESSEC Sports Chair
What?
Most luxury brands need to manage a careful balance between heritage and modern innovations. Our guest speaker Philippe Tardivel, CMO at Hublot, will provide unique insights into how this highly successful brand addresses this challenge.
1st March, 12.30 - 14.00 (France Time)
Via Zoom
Who?
Philippe Tardivel, CMO Hublot, was born in Paris, France, where he graduated from ESCP Europe, with a Masters in Management. He has over 20 years of marketing and communications experience in key multinational companies ranging from the automotive industry to FMCG to luxury brands. Creative strategist with expert knowledge of sports business and global brand communications development, he has conducted large scale marketing activation plans.
He began his career in 1992 at Renault France, managing Renault Sport Formula One communications. In 1997, he was appointed Communications Director at Renault MercoSur Regional HQ in Brazil, overseeing the PR and Marketing activities in the region. Moving on from Renault, Tardivel joined London based Japan Tobacco International Europe (JTIE) in 1998, to become the official Formula One Representative for Mild Seven Brand, developing and implementing a Formula One strategy in line with Mid Seven Global brand objectives.
His experience and unique access to the influential Formula One industry network led him to join the Scuderia Ferrari Executive Committee in 2007, at the Ferrari headquarters in Maranello, Italy. He led the Scuderia Ferrari Commercial Department for over 6 years, achieving highly challenging commercial objectives.
In the fall of 2013, Tardivel left Ferrari and was appointed Hublot Chief Marketing Officer at the Hublot Headquarters in Nyon, Switzerland. He currently leads Hublot's global marketing and communication operations, elaborating and implementing dedicated creative platforms, enhancing Hublot's brand perception and extending its international presence. With his team, he develops pioneering partnerships, in particular around the world of football and in the fields of Art and Design.
REGISTRATION
Registrations are open below.
The Zoom link will be sent after registration, on the day.
Staff ESSEC Alumni
