“Marketing is Meaning: Why Every Hospitality Leader Needs a Marketing Mindset”
A conversation with Leora Lanz on bridging generations through strategy, empathy, and ownership.
Join us for an interesting Webinar!
📅 November 12, at 3pm CET
ZOOM Link: https://us02web.zoom.us/j/3810697601?omn=85488390719 (ID : 381 069 7601)
During this webinar, Leora will share:
✨ The big ideas behind her mantra “Think like a marketer. Act like an owner”
✨ Stories from her global career and IMHI case studies featured in the book
✨ Practical ways to make your marketing more purposeful, personal, and profitable
And ...an exclusive, complimentary bonus chapter for all attendants!
Title: Developing Your Marketing Mindset: Real-World Lessons from Hospitality
Author: Leora Lanz
📖 Summary:
Leora Lanz's book is more than a marketing manual, it’s a strategic call to action for anyone in hospitality (or beyond) to adopt a marketing mindset. This means thinking critically, acting with purpose, and embracing the dual role of creator and owner.
Divided into three parts, the book moves from foundational thinking ("Think like a marketer. Act like an owner."), to self-branding, to future-facing strategies rooted in innovation, sustainability, and emotional intelligence. The tone is warm, practical, and filled with vivid real-world cases from hotels, restaurants, and attractions, including direct input from students at Boston University and ESSEC (IMHI).
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