Tapbuy: Check that checkout!
Louis ARMENGAUD WURMSER
Set in the Silicon Valley, Olivier Cotinat (E09) is developing Tapbuy, a SaaS platform for retailers, transforming any source of digital content into a point of sale, all through a simple and secure checkout. Mobile represents over 50% of retail traffic but only 5-15% of sales. “This goes to show that shopping on mobile is too damn difficult. We believe that technology can help solve this.” Tapbuy helps merchants reach customers in their discovery environment through a streamlined mobile purchase path, from product page to payment. It also drives more revenues to publishers by allowing users to buy directly from publisher platforms. Long story short: by removing more than 150 friction points, Tapbuy makes it easier and faster to buy on any mobile. The impact is immediate. More sales: “Tapbuy boosts your mobile conversion rate up to 350%. On average, the turnover of your mobile sales will be increased of more than 74%.” More loyalty: “Tapbuy improves your Net Promoter Score (NPS) by 44%. Thanks to a better checkout experience, you get more returning clients.” And no IT costs: “Tapbuy’s platform is continuously improved. The mobile purchase funnel is optimized across all OS, browsers and devices, and real-time changes are regularly seamlessly delivered to your platforms.”Find out more: www.tapbuy.ioWant to read more? Join us so that we can offer you other contents and news about ESSEC alumni. Image : © drobotdean / Freepik