Every business should introduce new technologies to improve their performance. The only way to innovate is to think outside of the box. And obviously, having a Chief Strategy Officer is a guarantee of success. 

Really?

"The reality is that there are no magic recipes for success. If there were, every company would use them, and no single company would be outstanding. Business strategy is messy, requires hard graft and is difficult to get right. And yet the world of strategy is dominated by management consultants and business gurus making sweeping generalizations, oversimplifying business thinking and peddling their own unfounded ideas. But do these methods actually work?”

The author debunks thirty of these most common strategy sagas, and provides you with tried and test business ideas.

Myths of Strategy: Dispel the Misconceptions and Deliver a Winning Strategy
Jérôme Barthélémy (E93)
Kogan Page
288 pages
£30

By the same author: Tout ce que vous savez sur le management est faux, Libérer la compétitivité

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