Essay: Frontiers in Product Innovation Strategy, by Diana Derval (EXEC MBA 05)
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs – from behavioral science to sustainable practices – sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.
Frontiers in Product Innovation Strategy
Diana Derval (EXEC MBA 05)
Springer Publishing
€53.59
Did you spot other ESSEC books in the news recently? Let us know!
Do you want more content? Join us now so that we can keep bringing you news about the ESSEC network.
Comments0
Please log in to see or add a comment
Suggested Articles
