Essay: Stratégie, Banque, Immobilier par Jean-Luc Komada (EXEC PROG 05)

[This translation was generated automatically.]

Inspired by his thesis written at ESSEC, Jean-Luc Komada (EXEC PROG 05) has published his book Stratégie, Banque, Immobilier. An interview.

Could you tell us more about your development strategy between the banking sector and real estate?
I propose a development strategy and a methodological approach focused on the synergies between the banking world and the real estate sector. This in-depth work is drawn from my ESSEC thesis, which has since become a useful tool in financial marketing. The publication of this book marks a first step. Written in clear, factual language, it highlights the full value of partnership-based business models — the so-called “ImmoBanking” approach — which has become a pillar of the French economy, both in periods of growth and in times of crisis. This method is also a lever for developing commercial performance and a specialised tool for performance management. Covering both B2B and B2C strategies, its operational implementation helps to strengthen customer loyalty, reduce acquisition costs and expand the prospect base.

This book also addresses sensitive and topical issues.
The book also explores reflections on the complex relationships between “power” and the banking sector. It addresses current issues such as the often controversial industrial development of offshore wind farms, whose financing is partly supported by regional banks. In addition, it underlines the crucial importance of Livret A funds, which have historically been dedicated to financing social housing. This is not polemical driven but rather a factual examination of issues that raise important questions about our future.

You refer to the “Marseille Dynamic”. What does this represent for you personally and professionally?
 “The Marseille Dynamic” represents, to me, a human and convivial approach that I consider essential in the professional world. By emphasising positive experience and solidarity, I believe we can not only improve our professional interactions, but also provide meaningful solutions to societal challenges. My career is rooted in this vision, combining performance with community engagement in the service of the common good. This in-depth work reflects the state of our society and offers avenues for improving our future.

Stratégie, Banque, Immobilier (in French) by Jean-Luc Komada (EXEC PROG 05)

Published by Éditions Baudelaire

€28