Guide: The Invincible Company, by Frédéric Etiemble (E98)

How companies such as Amazon, IKEA, Airbnb, and Microsoft, have been able to create immensely successful businesses and disrupt entire industries? At the core of these successes are not just great products and services, but profitable, innovative business models—and the ability to improve those while consistently launching new ones.

This book presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. 

A blueprint for growth strategy, which will help business leaders, entrepreneurs, and innovation professionals to constantly stay ahead of your competition!

The Invincible Company
Alexander Osterwalder, Yves Pigneur, Frédéric Etiemble (E98) & Alan Smith 
Pearson Publishing
400 pages
$35

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