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Apr
“Remaining in the Russian market was the most difficult decision I have had to make as CEO,” Vincent Warnery (E91)
Translation automatically generated.Vincent Warnery (E91) is CEO of Beiersdorf. The German cosmetics group, founded in 1880, holds a diversified portfolio of brands, spanning mass market (Nivea), dermocosmetics (Eucerin) and ultra-premium (La Prairie). He reflects on his role as a leader in a troubled and uncertain...
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Mar
ESSEC Appointments: Moët Hennessy Diageo, Kereis, Mandarin Oriental, Heidrick & Struggles, FM Logistic…
(This translation has been generated automatically)Executives from French and international companies, and an alumnus featured in the ‘Top des 100 qui font le Patrimoine’. A selection of recent appointments within the ESSEC network. Anne-Sophie Grouchka (E08) has been appointed CEO of Kereis, a brokerage group serving ...
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Mar
“Radio is an intimate medium,” Jonathan Curiel (E05)
Translation automatically generated.Radio stations are often said to be chosen much like banks. For Millennials as well as Gen Z, it is highly likely that their favourite station is the one their parents listened to when they were children. However, these reference points are becoming blurred for Generation Alpha and...
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Mar
« Naming Sportif : Phénomène Marketing et Géopolitique » by François-Xavier Goudemand (EXEC M17)
[This translation has been generated automatically]Stadiums, teams, competitions: sports naming rights have now taken hold across all five continents. Far from being a simple form of sponsorship displayed on a shirt or a billboard, it has become a major strategic lever in the sports business. By associating their name ...
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